Professionals, amateurs and the great unwashedIf you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn't feel like it. Someone who stands behind her work, gets better over time and is quite serious indeed about the transaction.
Or perhaps you could hire a passionate amateur. That's a forum leader doing it for love, not money. An obsessive in love with the craft. A talented person willing to trade income for the chance to do what he loves, with freedom.
Please, though, don't hire someone who just thinks it's a job. This category represents the majority of your options, and this category is what gives work a bad name.
-Seth Godin
